It may be turn out to be the most successful fundraising campaign in the history of mankind. Toss a bucket of ice water over your head, upload a video of it, and nominate three more people to do the same within 24 hours. In only one month, over $100 million has been raised for ALS, a neurodegenerative disease many people had never heard of a few weeks ago.
The world has been caught by surprise at the speed of distribution, the uptake and the appeal of this somewhat absurd challenge. In the same way as Gangnam Style, Harlem Shake and planking, the ice-bucket challenge has gone viral, and celebrities and politicians are joining ordinary people in uploading over 14 million videos of themselves being soaked by icy water. My Facebook feed is clogged with videos of friends and family screaming as they get drenched – from young children to otherwise sensible grandparents.
So what can the church learn from these viral trends? Do these rapidly spreading social movements teach us some lessons that will shift the way we engage God’s people?
People want to join in.
It turns out, people don’t just want to sit around passively watching others – they want to be part of the action. They want to participate. The same is true in their spiritual lives – God’s people don’t want to be passive pew-sitters, they want to be co-workers and contributors in God’s mission. The ice-bucket challenge allows easy participation through an accessible formula – anyone can join in. We need to find ways to get God’s people involved in church, without having to have a theology degree.
People like a challenge.
Our churches have gone overboard trying to make people comfortable so they will stay and fill pews – but in the process, they have dumbed God’s people down. It’s ok to get people thinking, and problem-solving, and feeling awkward and uncomfortable in church. We learn more when we stretch ourselves than when we relax. Ask God’s people to step up rather than sit back – you’ll be surprised how they rise to the challenge.
People have great power to get things done.
Who would have thought a social media meme could raise $100 million in one month for a little-known cause? That’s what happens when you decentralise power and put it in the hands of the people. Think of how much more powerful the global church could be if we equipped every Jesus-follower to be a “little Jesus” in their neighbourhood and community. The church should spend her resources empowering God’s people rather than performing for them.
The ice-bucket challenge worked because ordinary people could get involved. Church leaders, stop positioning God’s people as passive spectators. Find creative ways to get them involved in your church gatherings, in teaching one another, in ministering in their communities. Give them a voice and an impact. Empower them to change the world.